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AI

Where AI Helps Marketing Ops — and Where It Creates Risk

Useful starting points

AI is strong at first drafts, clustering feedback, summarizing long form responses, and suggesting internal link candidates. These tasks benefit from speed while humans keep judgment.

Higher-risk uses

  • Unsupervised public answers about pricing, medical, or legal topics.
  • Auto-publishing without factual review.
  • CRM updates without an audit trail.

Operating principles

Ground systems in approved source material. Log prompts and outputs for sensitive workflows. Define escalation: when confidence is low, route to a person. Measure error types, not only time saved.

Treat AI as an intern with infinite stamina and imperfect judgment — powerful inside a designed process, risky without one.

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